Spark DG defines a rowBackground property, an IGridVisualElement, called to draw each row default's background. That is usually null and gives you a white background.
You can easily override it in mxml, with something like this:
<flex44d:FLEX44DNewDataGrid blah...><flex44d:rowBackground><fx:Component><s:Rect implements="spark.components.gridClasses.IGridVisualElement" width="100%" height="100%"><fx:Script><![CDATA[import spark.components.DataGrid;import spark.components.Grid;/*** @private*/public function prepareGridVisualElement(grid:Grid, rowIndex:int, columnIndex:int):void{if (!grid.dataProvider || rowIndex >= grid.dataProvider.length)rowBackgroundFillColor.color = 0xffffff;else {rowBackgroundFillColor.color = outerDocument.rowColorFunction(grid.dataProvider.getItemAt(rowIndex));}}]]></fx:Script><s:fill><!--- @private --><s:SolidColor id="rowBackgroundFillColor"/></s:fill></s:Rect></fx:Component></flex44d:rowBackground></flex44d:FLEX44DNewDataGrid>
Your rowColorFunction should take the grid data as a parameter and return a uint for the background color to draw. Somewhat like this:
public function rowColorFunction(data:*):uint{if (!data) return 0xffffff; // no data, leave blank, or maybe some other default value........return ....;}